Session Descriptions
Opening Keynote: Healthy Communities: An Investment in Our Future, Julie Gerberding
1A: Part I - Cultural Proficiency: Building Capacity and Needs Assessment Awareness, Alfonso Carlon
1B: Community Health improvement Models: Evidence-based Health Models, Carlene Russell and Eileen Daly
1C: Hooked on a Feeling: How to Leverage Emotions in Changing Behavior, Pam McCarthy
1D: Building Support for Tobacco-free Worksites, Dan Ramsey and Karen Swenson
1E: Partnerships to Reduce Underage Drinking, Neal Holtan and Ousmane Diallo
1F: What to Do When There Are No Mental Health Services, Wendy Buenzow and Nancy Williams
1G: Pandemic Influenza: When, Not If, Lucy DesJardin and Meghan Harris
1H: Special Session Part I
The Wide World of Patients: Health Care of Undocumented Immigrants, Denise Hill
2A: Part II - Cultural Proficiency: Building Capacity and Needs Assessment Awareness, Alfonso Carlon
2B: Community Health Improvements Models: Nutrition and Physical Activity Community Projects, Sarah Taylor, Dennis Haney and Laura Sands
2C: Media-wise and Digital Savvy: How and Why Mass Media Shape Attitudes, Values, and Behaviors, Douglas Gentile
2D: A Review of Drinking Waterborne Illness: Lessons Learned and Legislation, Nancy Hall
2E: Impact of Illicit Drugs on Newborn Children, Cheryll Jones
2F: Keeping It Going When the Grant Stops, Matt McGarvey and Marie O’Gara
2G: Special Session Part II
New Legislation and Administrative Rules, Heather Adams and David Vestal
3A: Community Health Improvement Models: Leveraging Grants-Great Places, Cyndi Pederson and Beth Waddle
3B: Using the Media to Make Public Health Programs More Effective, Marie Legg
3C: Promoting the Health and Human Rights of Individuals with a Disability through Sporting Opportunities, Cheri Blauwet
3D: Release, Renew, Refresh: Benefits of Three Mind Body Exercise Modes, Debra Atkinson
3E: Cutting Edge Programs in Oral Health, Sheila Temple, Carla Andorf, and Kristy Vogel
3F: Using the Food-borne Outbreak Investigation Manual, Pam Deichmann, Sarah Brend, and Tricia Kitzmann
3G: Prepare Iowa Learning Management System Open Lab, Dawn Gentsch
Child Abuse Mandatory Reporter Training, Diana Nicholls Bloome
Dependent Adult Abuse Mandatory Reporting Training, Diana Nicholls Bloome
Opening Keynote: Vision for the Future, Admiral John Agwunobi
4A: Outbreaks: Lessons Learned on How to Respond to the Public, Patricia Quinlisk
4B: Assistance for Returning Military and Their Families, Chris Gleason and Gary Selof
4C: Funds for Rural Health Infrastructure, Jon Claffey
4D: Covering Everyone for Health Services: The Massachusetts and Vermont Examples, Senator Jane Kitchel and John McDonough
4E: Doing What’s Right: Ethical Issues in Public Health, Peter Jacobson
4F: News and Views from Four States on Cardiovascular Risk Reduction, Linda Powell, Arlene Johnson, Misty Jimerson and Jamie Hahn
4G: Iowa Public Health Standards: Local Public Health Survey Results, Martha Gelhaus and Peg Buman
4H: Increasing Health Impact through New Media and Health Marketing, Jay M. Bernhardt
5A: Part I - Reinventing Public Health: The Train is Moving Down the Tracks. How Accreditation, Assessment, and Quality Improvement are the Tickets to get on Board, Leslie M. Beitsch and Lee Thielen
5B: Community Health Improvement Models: Community Initiatives, Bernette Weier, The Honorable Mayor Richard Roepke, and Superintendent Neil K. Seales
5C: Emerging Infectious Diseases: West Nile Virus and Beyond, Michael Pentella
5D: Rehab the Lab, Kent A. Candee
5E: Communicating the Value of Public Health and Getting Results, Dr. Mary Gilchrist and Peter Jacobson
5F: Workplace Wellness: Why Working Well Works, Martin Collis
5G: What Do You Look for When You Look into a Child’s Mouth? Michael Kanelis
5H: The Economic Impact of Health in Rural Iowa, David Swenson and Greg Paris
6A: Part II – Reinventing Public Health: The Train is Moving Down the Tracks, Leslie Beitsch and Lee Thielen
6B: Community Health Improvement Models: Healthy Communities, Jane Schadle and Tony Warren
6C: Involving Faith Communities in Program Implementation, Reverend Alberta Ware
6D: Sentinel Partnerships and the University Hygienic Laboratory Response, Bonne Rubin
6E: Tracking Disease and Environmental Exposure, Peg Buman and Heather Strosnider
6F: Improving Health Literacy: Communicating Health Information in Plain Language, Naomi Holtz
6G: How to Reach Youth: The JEL Example, Jason Boucher and Garin Buttermore
6H: The Biggest Loser Show: The Positive Impact of Reality TV, Steve Pilchen, Trish Wadle and Kim Dorn
Finale Plenary Session: Weight Loss for the Mind, Martin Collis
Opening Keynote: Healthy Communities: An Investment in Our Future, Julie Gerberding
Health is the common denominator underlying the vitality of people and places. An investment must be made to develop and sustain healthy communities. Participants will hear examples of how coalitions drive change, and how no single sector can nurture a healthy community. Examples of what makes a community healthy also will be discussed.
Objectives:
1. Identify the kind of investment needed to develop a healthy community.
2. Discuss methods for identifying what makes a community healthy.
3. Establish concrete ideas that can be applied to participants’ communities.
1A: Part I - Cultural Proficiency: Building Capacity and Needs Assessment Awareness, Alfonso Carlon Increasing cultural proficiency is essential in providing competent and efficient patient and client care.
Objectives:
1. Define issues related to cultural and linguistic competence and their impact on health.
2. Identify strategies to increase and promote self-awareness.
1B: Community Health improvement Models: Evidence-based Health Models, Carlene Russell and Eileen Daly
The session will introduce the evidence-based health promotion model and its application through community level partnerships. Iowa’s experience with Stanford University’s Chronic Disease Self-Management Program will be shared as an example for reducing the risk of disease, disability, and injury among older adults living with chronic disease.
Objectives:
1. List the health promotion/disease prevention needs of older Iowans.
2. Discuss the difference between evidence and research-based community health education program models.
3. Discuss the application of evidence-based health promotion programs through community level partnerships.
1C: Hooked on a Feeling: How to Leverage Emotions in Changing Behavior, Pam McCarthy
Conventional wisdom says that information leads to behavior change: If people knew what to do, they would do it. Unfortunately, that isn’t true. Behavior change happens by speaking to the heart. In this presentation, participants will learn how to harness the power of emotion to change behavior.
Objectives:
1. Identify emotions as a powerful motivator of change.
2. State the three steps to influencing people to change.
1D: Building Support for Tobacco-free Worksites, Dan Ramsey and Karen Swenson
This session will focus on the process private employers have taken to ensure a smoke-free work place. Hear about the implementation of voluntary restrictions placed to protect employees’ health, increase productivity, and ensure a better quality of life. Listen to the pros and cons of this process. Find out how assessment and data helped to make the decision.
Objectives:
1. Describe the steps to making an assessment of the need for a smoke-free workplace.
2. Describe the Healthy People 2010 objective to adopt a smoke-free work place policy.
1E: Partnerships to Reduce Underage Drinking, Neal Holtan and Ousmane Diallo
Consumption of alcohol by persons less than 21 years of age represents an enormous problem for both the health care system and the community. Epidemiological data, strategies available to reduce underage drinking, and partnerships between prevention specialists and professionals in the health care delivery system will be discussed.
Objectives:
1. Understand the epidemiology of underage drinking in Iowa.
2. Describe two strategies to reduce underage alcohol consumption.
3. Cite two ways that they can partner with prevention specialists in addressing the problem.
1F: What to Do When There Are No Mental Health Services, Wendy Buenzow and Nancy Williams
In this presentation participants will explore the ways in which communities with limited access to traditional mental health care services provide innovative care by thinking outside the box.
Objectives:
1. Understand the need for innovative thinking when addressing limited access situations, such as those facing rural Iowa.
2. Examine how one agency is making an effort to address these concerns.
3. Understand the barriers faced by agencies attempting to provide these innovative services.
1G: Pandemic Influenza: When, Not If, Lucy DesJardin and Meghan Harris
Influenza pandemics occur on the average of once every 30 years. The best way to control the severity of a pandemic is to detect it early to prevent further spread.
Objectives:
1. Learn about past pandemics and discuss the pandemic potential of the current bird flu outbreak.
2. Learn how pandemic strains of influenza are formed.
3. Discuss the pandemic preparedness plans in Iowa.
1H: Special Session Part I
The Wide World of Patients: Health Care of Undocumented Immigrants, Denise Hill
This presentation will include a practical approach to treating undocumented immigrants during a time that immigration issues are being hotly debated by the public and policy makers. The presentation also will cover the key questions that frontline health care providers need to know.
Objectives:
1. Familiarize participants with the issues, laws and regulations facing health care providers whose patients may have undocumented immigration status.
2. Assist health care providers in determining if they are prohibited from or have a duty to treat patients who have undocumented citizenship status, if they must report such patients, reimbursement possibilities in existence for treatment of such patients, and how to assess if an interpreter is needed.
2A: Part II - Cultural Proficiency: Building Capacity and Needs Assessment Awareness, Alfonso Carlon
Increasing cultural proficiency is essential in providing competent and efficient patient and client care.
Objectives:
1. Define issues related to cultural and linguistic competence and their impact on health.
2. Identify strategies to increase and promote self-awareness.
2B: Community Health Improvements Models: Nutrition and Physical Activity Community Projects, Sarah Taylor, Dennis Haney and Laura Sands
Obesity is the epidemic: Healthy foods and physical activity are the solutions. Iowa’s plan to create healthy environments through improved access to fruits, vegetables, and physical activity is being tested in rural communities. Hear how these communities have engaged citizens in assessing resources and barriers, and developed innovative approaches to improved nutrition and active living.
Objectives:
1. Engage partners in the implementation of Iowa’s Comprehensive Nutrition and Physical Activity Plan.
2. Identify and share successful resources used to increase access to physical activity and healthy foods in Iowa communities.
2C: Media-wise and Digital Savvy: How and Why Mass Media Shape Attitudes, Values, and Behaviors, Douglas Gentile
This engaging presentation combines recent research in brain development with the psychology of advertising and research on the multiple effects media can have on children and adolescents. Topics that will be included are: brain development, psychology of advertising, beer ads and youth drinking, youth obesity, and media violence and aggression.
Objectives:
1. Understand the power of the media to shape attitudes and behaviors.
2. Understand media as risk factors for healthy youth development.
2D: A Review of Drinking Waterborne Illness: Lessons Learned and Legislation, Nancy Hall
A review of drinking waterborne outbreaks in the last decade will be presented focusing on why and how the events occurred, and what regulations are in place for their prevention or detection.
Objectives:
1. Learn the reasons for some of our major waterborne outbreaks and how they could have been avoided.
2. Understanding of current drinking water regulations and how they protect public health.
3. Learn more about the ecology and transmission of emerging pathogens involved in the major waterborne outbreaks.
2E: Impact of Illicit Drugs on Newborn Children, Cheryll Jones
The presenter will discuss perinatal illicit drug screening and intervention practices in Iowa and statewide efforts to improve these practices.
Objectives:
1. Review the epidemiology of perinatal illicit drug exposure in Iowa and nationwide.
2. Discuss research done to understand the status of perinatal illicit drug screening and intervention practices in Iowa.
3. Identify collaborative efforts and their outcome to develop a statewide policy to improve perinatal illicit drug screening and intervention practices in Iowa.
2F: Keeping It Going When the Grant Stops, Matt McGarvey and Marie O’Gara
How do you sustain the positive aspects and lessons learned once a grant ends? How do you take the momentum and experience of one grant and turn it into multiple grants in the future? Participants will hear about maintaining a project launched by a grant and see how the process of maintenance actually starts during thoughtful project planning at the beginning.
Objectives:
1. Discuss methods of maintaining a project once grant funding ends.
2. Identify key elements of project planning when beginning a grant funded program.
3. Learn concrete ideas to apply to participants’ own programs.
2G: Special Session Part II
New Legislation and Administrative Rules, Heather Adams and David Vestal
Participants of this session will gain an understanding of recent changes to legislation and administrative rules which affect public health including: disaster preparedness laws, quarantine and isolation regulations, new legal immunities, new provisions which impact the confidentiality of certain public health records, and application of these laws to public health practices.
Objectives:
1. Improve understanding of recent changes to legislation and administrative rules which affect public health.
2. Apply these laws to participants’ public health practices.
3A: Community Health Improvement Models: Leveraging Grants-Great Places, Cyndi Pederson and Beth Waddle
The workshop presenters will illustrate how communities have promoted healthier choices. They will also give details about the variety of grants that were used.
Objectives:
1. Illustrate how making the communities more attractive to tourists also impacted the health of residents.
2. Share how bricks and mortar projects can complement other programmatic efforts.
3. Review hurdles and resources, problems, and solutions.
3B: Using the Media to Make Public Health Programs More Effective, Marie Legg
This presentation will discuss the role, benefits, and key components of delivering a strong message. The case examples for this session will be highlights from Choose Respect, a national initiative sponsored by the Centers for Disease Control and Prevention’s National Center for Injury Prevention and Control. Choose Respect encourages youth to develop healthy, respectful relationships. The initiative reaches out to 11 to 14-year olds with positive messages conveying the importance of self-respect and respecting others to support the healthy development of kids and teens.
Objectives:
1. Identify at least two factors in message design.
2. Identify at least two factors that influence message delivery.
3. Identify at least two strategies to promote health messages and prevention programs.
3C: Promoting the Health and Human Rights of Individuals with a Disability through Sporting Opportunities, Cheri Blauwet
Participants of this session will hear about how sports can be a highly effective tool in improving physical and mental health for individuals with a disability, and how this tool can be used at both grassroots and elite levels of sport.
Objectives:
1. Discuss how sports can be a highly effective tool in improving physical and mental health for individuals with a disability.
2. Discuss how this tool can be utilized at both grassroots and elite levels of sport.
3D: Release, Renew, Refresh: Benefits of Three Mind Body Exercise Modes, Debra Atkinson
Participants will learn about three exercises for personal use that include the combination of mind and body, and know the differences between yoga and Pilates.
Objectives:
1. Gain knowledge about three exercises for personal use.
2. Understand three differences between Yoga and Pilates.
3E: Cutting Edge Programs in Oral Health, Sheila Temple, Carla Andorf, and Kristy Vogel
This presentation will focus on how to use the community assessments and needs to focus on the innovative dental programs that are offered through Washington County Public Health and Home Care. In addition, participants will discuss the purpose, challenges and successes of initiating an oral health training program targeting medical providers.
Objectives:
1. Identify community assessments and needs, their meaning and where to find them.
2. Identify opportunities to integrate public and private health services into well child exam.
3. Correlate age-appropriate fluoride varnish application and oral health education with well child exam.
4. Discuss past and current Washington County Public Health Program strengths and weaknesses.
3F: Using the Food-borne Outbreak Investigation Manual, Pam Deichmann, Sarah Brend, and Tricia Kitzmann
Presenters will introduce uses for the IDPH Foodborne Outbreak Investigation Manual. The session also will focus on a review of epidemiology, environmental health, laboratory roles in the investigation of a suspected food-borne illness outbreak, and the steps involved in managing an outbreak.
Objectives:
1. Demonstrate uses of the Foodborne Outbreak Investigation Manual.
2. Describe what is in a suspected a food-borne illness report.
3. Review how to conduct an outbreak management process.
3G: Prepare Iowa Learning Management System Open Lab, Dawn Gentsch
The Prepare Iowa Learning Management system, www.prepareiowa.com, is a comprehensive tool to improve training and education for public health employees and the workforce as a whole. Drop in during the 2007 Barn Raising Conference to explore five ways to use the Prepare Iowa LMS and win a USB thumb drive. Discover how you can advance your career and improve your organization’s performance.
Child Abuse Mandatory Reporter Training, Diana Nicholls Bloome
It is the role and responsibility of all healthcare professionals to protect children from harm, both self-inflicted and perpetrated by others. The goal of this course is to increase the knowledge and awareness of child abuse.
Objectives:
1. Become aware of the existence of child abuse.
2. Define abuse situations and the concepts that will assist in identifying abuse.
3. Understand the responsibilities and duties of mandatory reporters.
Dependent Adult Abuse Mandatory Reporting Training, Diana Nicholls Bloome
It is the role and responsibility of all healthcare professionals to protect dependent adults from harm, both self-inflicted and perpetrated by others. The goal of this course is to increase the knowledge and awareness of dependent adult abuse.
Objectives:
1. Become aware of the existence of dependent adult abuse.
2. Define abuse situations and the concepts that will assist in identifying abuse.
3. Understand the responsibilities and duties of mandatory reporters.
Opening Keynote: Vision for the Future, Admiral John Agwunobi
The vision of healthy people living in healthy communities can be achieved, but only when we play an active role in creating it. Prevention must be at the top of health initiatives. Obesity and associated problems like diabetes, cardiovascular disease, and orthopedic injury are largely preventable. Also, unintended pregnancies are too frequent. As part of the prevention agenda, it is important to be prepared for potential influenza pandemics, bioterrorism, or the next global epidemic. The presenter will suggest a path this country must take if the vision of a healthy people living in healthy communities is to be achieved in the 21st century.
Objectives:
1. Identify personal and community responsibility for disease prevention and health promotion.
2. Discuss methods of widening the health agenda to include the larger global community.
4A: Outbreaks: Lessons Learned on How to Respond to the Public, Patricia Quinlisk
Using examples of recent Iowa outbreaks, the presenter will describe what lessons were learned and how they will impact the control of future outbreaks. She will suggest some best practices for dealing with future outbreaks.
Objectives:
1. Discuss two lessons learned from outbreaks that have occurred recently in Iowa.
2. Decide two actions you or your agency should take if a similar outbreak occurs in your area.
4B: Assistance for Returning Military and Their Families, Chris Gleason and Gary Selof
Reunion may be the most difficult part of the deployment cycle for Iowa’s military families. Learn about the stressors military families face when their soldiers return home and the resources available to support them.
Objectives:
1. Create awareness of the stressors faced by military families during the reunion phase of deployment.
2. Identify intervention strategies for military families.
3. Connect communities with resources to support military families.
4C: Funds for Rural Health Infrastructure, Jon Claffey
Advanced telecommunications networks are using a critical, broadband network infrastructure and having a profound effect on the delivery of quality health care services to rural communities. The presentation will cover USDA's Rural Development Distance Learning and Telemedicine programs, and their importance to rural communities.
Objectives:
1. Identify the importance of Rural Development Distance Learning and Telemedicine programs.
2. Identify the effect broadband network infrastructure and advanced telecommunication networks are having on delivering quality health care to rural communities.
4D: Covering Everyone for Health Services: The Massachusetts and Vermont Examples, Senator Jane Kitchel and John McDonough
An architect of the Massachusetts health reform law enacted in April 2006 will discuss its major provisions and key process elements, explain how and why it was approved, and report on its implementation so far. A legislator who had a major role in drafting Vermont’s health reform initiative will present an overview of the political context and policy framework of Vermont's Catamount Health Plan and the key elements of the Blueprint for Health initiative to transform the state's health care delivery system.
Objectives:
1. Understand the major elements of Chapter 58, the Massachusetts health reform law approved in 2006.
2. Develop an understanding of how the implementation process is proceeding.
3. Understand the policy framework for Vermont’s Catamount Health Plan.
4. Discuss the key elements of Vermont’s Blueprint for Health initiative.
4E: Doing What’s Right: Ethical Issues in Public Health, Peter Jacobson
Based on a series of qualitative interviews in Michigan, the presenter will describe and analyze the ethical challenges practitioners face on a daily basis. The presenter also will discuss the specific issues that respondents mention, the courses they use to resolve ethical dilemmas, and the potential use of ethical frameworks for decision making.
Objectives:
1. Recognize the range of ethical issues public health practitioners face in daily practice.
2. Identify processes that public health practitioners employ to resolve ethical challenges in their work.
3. Evaluate the desirability of frameworks for ethical decision-making in public health practice.
4F: News and Views from Four States on Cardiovascular Risk Reduction, Linda Powell, Arlene Johnson, Misty Jimerson and Jamie Hahn
The Region VII Cardiovascular and Chronic Disease Collaborative is a program serving Nebraska, Iowa, Missouri, and Kansas. It is also a conduit for keeping peers abreast of new efforts in partnering states. Another purpose of the collaborative is to reduce redundant functions by sharing knowledge and resources linked to various prevention efforts. Cardiovascular Risk Reduction (CVRR) program staff in these four states are coordinating efforts and helping create a united effort especially in areas with shared media markets, notably the Kansas City Missouri/Kansas area and Omaha/Council Bluffs area. Presenters will discuss a full range of networking opportunities for joint efforts to address CVRR and chronic disease.
Objectives:
1. Share the similarities and differences in cardiovascular risk in the participating states.
2. Share the similarities and differences in cardiovascular risk reduction efforts as well.
3. Discuss both successes and hurdles associated with the various CVRR programs.
4. Discuss how partnering both within the states and region contribute to all efforts.
4G: Iowa Public Health Standards: Local Public Health Survey Results, Martha Gelhaus and Peg Buman
The speakers will present the results of a survey conducted in spring 2007 to gauge the capacity of local public health to meet the Iowa Public Health Standards. The background, overview of the Comprehensive Assessment of Rural Health in Iowa (CARHI) project and lessons learned also will be presented.
Objectives:
1. Understand the next steps for the Iowa Public Health Standards.
2. Discuss the origin and outcomes of the CARHI project and the roles and relationships of project partners.
3. Relate health outcomes to environmental hazards.
4H: Increasing Health Impact through New Media and Health Marketing, Jay M. Bernhardt
Health Marketing is an organizational function and a set of scientific processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that protect and promote the health of diverse populations. We can not fully address public health needs without being abreast of trends in the marketplace. These trends offer new opportunities and help set the stage for a dialogue about innovative approaches to public health. We will discuss how and why we should increase the impact of our public health programs with new media. New media will change how health information is produced, exchanged, packaged and consumed. This presentation will focus on examples of new media, health marketing tools and resources that can be applied nationally, regionally and locally.
Objectives:
1. Discuss how to impact public health programs with new media and why it is essential..
2. Focus on examples of new media, health marketing tools and resources that can be applied nationally, regionally, and locally.
5A: Part I - Reinventing Public Health: The Train is Moving Down the Tracks. How Accreditation, Assessment, and Quality Improvement are the Tickets to get on Board, Leslie M. Beitsch and Lee Thielen
The following is the major question to be discussed: Are we at a tipping point for local and state public health agencies?
Objectives:
1. Learn how the implementation of a national voluntary accreditation model and the work of 10 leading states are changing public health through quality improvement, accreditation and assessment.
2. Learn how state health agencies can be reviewed using accreditation methods.
5B: Community Health Improvement Models: Community Initiatives, Bernette Weier, The Honorable Mayor Richard Roepke, and Superintendent Neil K. Seales
The presenters will show how volunteers came together to raise funds, devised a dirt-spreader machine, and built a trail for the entire community, through Harkin Wellness funding.
Objectives:
1. Discuss how a recreational trail is a form of recreation and exercise for everyone – seniors in the nursing home, the students/teachers at school, the wealthy, the poor, disabled persons, and everyone in a 15-mile radius.
2. Educate the public on how to use the trail to help fight obesity and to lose weight while having fun on the trail.
5C: Emerging Infectious Diseases: West Nile Virus and Beyond, Michael Pentella
Emerging infectious diseases pose a threat to Iowans as exemplified by the West Nile Virus. It is important to recognize what the potential threats are so that an effective response can be readied. Global emerging infections will be reviewed.
Objectives:
1. Review the current emerging infectious disease threats world wide.
2. Understand the potential threats to Iowans.
3. Identify the necessary response for future infectious disease threats.
5D: Rehab the Lab, Kent A. Candee
The Rehab the Lab Program is a chemical management awareness program designed for schools and learning environments. This program works to help provide a safe learning environment for students, staff, and communities through education and on-site assessments.
Objectives
1. Provide schools with the tools they need to implement a chemical management program.
2. Educate school personnel on chemical management to include alternative chemicals, chemical safe use, storage and waste management.
3. Assist schools in recognizing the need to dispose of unwanted, unneeded and old chemicals.
5E: Communicating the Value of Public Health and Getting Results, Dr. Mary Gilchrist and Peter Jacobson
Data are very important, but they do not always communicate effectively to the target audiences. The presenters will discuss ways to communicate successes using compelling stories instead of data.
Objectives:
1. Describe the means by which public health practitioners can communicate more effectively.
2. Employ data vs. pictures and people to illustrate a problem or a success.
3. Teach others that their own successes may depend on their ability to tell a story.
5F: Workplace Wellness: Why Working Well Works, Martin Collis
The presenter draws on his many years of experience to look at why well designed programs of workplace wellness are cost-effective and have a positive impact on employee morale. This presentation will cover employee fitness programs, injury prevention, stress reduction, and the role of the Employee Assistance Program (E.A.P.) in the wellness landscape. The presenter also will provide data and case studies to show that worksite wellness is a win-win situation which benefits both employers and employees.
Objectives:
1. Identify a worksite wellness program as a win-win situation with benefits for both employers and employees.
2. Increase awareness of many bottom line benefits in an effective worksite wellness program.
3. Understand that a good worksite wellness program is proactive and true preventive medicine.
4. Understand program effectiveness when there is strong administrative leadership and buy-in, by the employees.
5G: What Do You Look for When You Look into a Child’s Mouth? Michael Kanelis
Participants will learn the appropriate technique for conducting an oral evaluation of infants and toddlers. A protocol for conducting a simple, evidence-based, caries-risk assessment will be shared. Common oral health findings including hard and soft tissue pathology will be reviewed.
Objectives:
1. Understand how to conduct an infant/toddler dental screening exam.
2. Become familiar with evidence-based, caries-risk assessment procedures for infant/toddler patients.
3. Become familiar with common hard and soft tissue pathology found in infant/toddler patients.
5H: The Economic Impact of Health in Rural Iowa, David Swenson and Greg Paris
The presenter will outline the basic economic elements of rural health care delivery in Iowa, the role that system plays in rural economies, and the strengths and weaknesses of that system.
Objectives:
1. Enhance understanding of the difference between rural health delivery economics and other, more urban delivery systems.
2. Provide useful information on transforming the culture of any organization from its present state to one of service excellence.
3. Extrapolate the economic benefits of a thriving rural hospital has on its community.
6A: Part II – Reinventing Public Health: The Train is Moving Down the Tracks, Leslie Beitsch and Lee Thielen
Part II will continue the discussion of the following question: Are we at a tipping point for local and state public health agencies?
Objectives:
1. Learn how the implementation of a national voluntary accreditation model and 10 leading states are changing public health through quality improvement with support of accreditation and assessment.
2. Learn how state health agencies can be reviewed using accreditation methods.
6B: Community Health Improvement Models: Healthy Communities, Jane Schadle and Tony Warren
The presenters will define, present, and explore the logic for a community approach to improving the health of its population.
Objectives:
1. Define healthy communities.
2. Identify the roles and development of healthy communities by health leaders in the community.
3. List at least two of the measures of impact and outcome of a move to this more global, healthy community approach to health.
6C: Involving Faith Communities in Program Implementation, Reverend Alberta Ware
This session will cover the importance of collaboration with faith communities and effective models that can be used in program implementation.
Objectives:
1. Raise awareness of the unique strengths of the faith community as it relates to program implementation.
2. Encourage collaboration between community based organizations, state, local agencies, and the faith community.
3. Show how involved faith communities can support and assist in program implementation.
6D: Sentinel Partnerships and the University Hygienic Laboratory Response, Bonne Rubin
A cooperative, working partnership between the 143 sentinel (clinical) laboratories in Iowa and the University Hygienic Laboratory is essential for successful emergency and outbreak planning and response. The University Hygienic Laboratory is considered a national leader in creating the programs and systems needed to develop and maintain this critical response partnership.
Objectives:
1. Understand the importance of the public health lab/private laboratory partnership.
2. Be aware of the goals of the National Laboratory System.
3. Gain knowledge of the various workshops, regional meetings and response resources sponsored by UHL for the clinical laboratories.
6E: Tracking Disease and Environmental Exposure, Peg Buman and Heather Strosnider
The presentation is an overview of the Environmental Public Health Tracking Program including its mission, vision and goals. The presentation will describe the impetus for the program, its purpose, and current activities related to its development. The presentation also will address opportunities and challenges that have been identified during the development of the Environmental Public Health Tracking Program. Finally, the presentation will describe future activities and utility of the National Environmental Public Health Tracking Network.
Objectives:
1. Describe the environmental health information gap that prompted the development of the Environmental Public Health Tracking Program.
2. Demonstrate the opportunity the program presents to bring together the often disparate fields of environmental monitoring, environmental health, and chronic disease surveillance.
3. Describe the future activities of the National Environmental Public Health Tracking Network.
6F: Improving Health Literacy: Communicating Health Information in Plain Language, Naomi Holtz
This presentation will provide a general overview of the issue of health literacy, why it matters, and what health care professionals and organizations can do to improve health communication.
Objectives:
1. Define the problem of inadequate health literacy and why medical information can be so difficult for our patients/clients to understand.
2. Describe specific strategies that can be employed to enhance the health literacy of the people who are served.
6G: How to Reach Youth: The JEL Example, Jason Boucher and Garin Buttermore
Participants will discuss strategies and ideas to reach youth. ZLR, a marketing and advertising company, has been instrumental in helping Just Eliminate Lies (JEL) deliver the message about Big Tobacco companies and the harm of tobacco products. Information about the background of the JEL model will show how important it is to catch the attention of young people with your message.
Objectives:
1. Describe the elements of a youth model in Iowa that has been in place since 2000 and has approximately 5,000 members state-wide.
2. Discuss the benefits of a student-led mode.
6H: The Biggest Loser Show: The Positive Impact of Reality TV, Steve Pilchen, Trish Wadle and Kim Dorn
The popularity of reality TV shows such as The Biggest Loser offers communities the opportunity to capitalize on the excitement, competition, and themes generated by a TV show, and to come together to serve those who truly want to make significant lifestyle changes for improving their health. Together, local health departments and recreation centers offer a perfect mix of skills and resources in programming, knowledge, motivation, accountability and support for inspiring people to make significant health-related lifestyle changes.
Objectives:
1. Learn how local health departments can capitalize on the success of reality television by partnering with nontraditional partners, including recreation centers, health facilities, and fitness centers to provide comprehensive health education that can result in real change in lifestyles in their community.
2. Demonstrate how the “Knoxville’s Biggest Loser” program equipped participants with the tools they need to make a lifetime commitment to the habits of a healthy lifestyle.
Finale Plenary Session: Weight Loss for the Mind, Martin Collis
The word stress can be thought of as an acronym for Staying Tense Relentlessly Every Single Second, which is a killing position. It has been established that 75% of first visits to a primary care physician have a stress component. The presenter will explain how the body/mind responds to stress and how the relaxation response can restore equilibrium. Laughter, physical activity, and a change in perspective are all readily available tools for dealing with our changing, challenging world.
Objectives:
1. Explain how the body/mind responds to stress and how the relaxation response can restore equilibrium.
2. Identify tools that participants can access when dealing with a changing and challenging world.