Jason Boucher, MS, Media Buyer, ZLRIGNITION
Jason brings combination of strategic thinking and media expertise to his position as account manager at the Des Moines advertising agency, ZLRIGNITION. He plans and implements message strategies for the Iowa Department of Public Health Division of Tobacco Use Prevention and Control, Iowa State University (ISU), Merle Hay Mall, and other ZLRIGNITION clients. After serving two years as a media buyer for ZLRIGNITION, he went back to school where he earned a master of science degree in journalism and communication from Iowa State University. While seeking his master's, he served as an instructor of Advanced Advertising Campaigns and mentored a group of 17 ISU students in a national student advertising competition. He continues to teach at Iowa State University, lecturing students on advertising media sales and management.